jueves, enero 10, 2008

Manejo Tipográfico

La escritura es la manifestación gráfica del lenguaje, las palabras tienen un sonido, y éste, un registro gráfico que permite ser visualizado y comprendido a través de un proceso de aprendizaje que iniciamos desde muy niños.
El lenguaje escrito es una de los grandes invenciones del hombre. Dejar testimonios grabados en superficies de piedra, barro, papiro, cuero etc., ha hecho la historia de la humanidad para la comprensión de la cultura de los pueblos, ha marcado el surgimiento y desarrollo de la literatura, y a través de ella, se han diseminado las ideas, capaces de manejar emociones y conductas.

Se entiende por manejo tipográfico a la capacidad de relacionar conceptualmente las características de la tipografía seleccionada, con el contenido asociado a un concepto, objeto y/o proceso y donde se ven involucradas las variables tipográficas: familia, cuerpo,grosor, color, posición, orientación, etc., para reforzar el contenido del mensaje.
El código del lenguaje escrito, va más allá del manejo gramatical. La palabra escrita puede ser representada en su significación, por la forma tipográfica empleada.
Este lenguaje, a través de los siglos ha desarrollado una serie de estructuras formales que evolucionaron a un sistema de códigos visuales con carácter semántico, relacionados con la forma en que se visualiza la escritura.

Un ejemplo es la palabra "SKATE" figura tipográfica hace alusión a un objeto a través del manejo de las variables "orientación" y "posición". La letra "K" varió su orientación, posición y color para identificar al skaters subiendo por una rampa representada por la letra "A".



Figura y fondo tipográfico.
La contraforma, es decir los intersticios generados por las letras de una palabra, configuran la lectura de una segunda palabra.
En el ejemplo el concepto Blanco y Negro, como lo antagónico, contrario, es manejado con el mismo criterio en la escritura.

El siguiente caso es similar al anterior, pero aquí se asignó un elemento icónico que refuerza el mensaje. "Chile 73" y en la contraforma "CIA"


Aplicación audiovisual de la tipografía


36 comentarios:

elmenor dijo...

EL LOGO DE SKATE ES UN LOGO INTERESANTE Y ATRACTIVO, YA QUE LA FORMA O MANERA EN QUE ESTA SITUADA LA "K", INDICA MOVIMIENTO, ARMONIA, Y ESO EXPRESA EL LOGO, MUCHO DINAMISMO

Ana Pino dijo...

Hola profe..recibi su invitacion...ya le habia escrito..espero no borre mis comentarios..jajajaa

y profe, ya se ...vio la noticia de la empresa que les paga a los blogs mas leídos..por eso esta haciendo esta campaña...jajaja

profe no..es broma..me parece interesante lo que escribe...
le dejo mis saludos y nos vemos de vuelta en la tesis...!!!!para k nos siga retando!! jaja

atentamente

Ana Pino

Anónimo dijo...

Junto con saludarle, lo felicito por su blog me parece que es una buena iniciativa, y que como estudiante de diseño gráfico es una buena instancia para expandir conocimientos y replantear las artes con el diseño y de expresar las formas resultantes de una creativa forma ya experimentada, y también es un espacio de referencia fidedigna para integrar mas conocimientos a nuestro campo.
Saludos Carla Salazar

Anónimo dijo...
Este blog ha sido eliminado por un administrador de blog.
Anónimo dijo...

I read this forum since 2 weeks and now i have decided to register to share with you my ideas. [url=http://inglourious-seo.com]:)[/url]

Anónimo dijo...

Making money on the internet is easy in the hush-hush world of [URL=http://www.www.blackhatmoneymaker.com]adsense blackhat[/URL], You are far from alone if you have no clue about blackhat marketing. Blackhat marketing uses alternative or little-understood methods to produce an income online.

Anónimo dijo...

[url=http://www.23planet.com]casino[/url], also known as conceded casinos or Internet casinos, are online versions of distinguished ("chunk and mortar") casinos. Online casinos bankroll gamblers to margin up and wager on casino games consummately the Internet.
Online casinos habitually invite odds and payback percentages that are comparable to land-based casinos. Some online casinos certify on higher payback percentages with a droplet assignment wheels games, and some magnanimous public payout arrangement audits on their websites. Assuming that the online casino is using an correctly programmed indefinitely flock generator, archives games like blackjack comprise an established congress edge. The payout holding voyage of ascertaining of these games are established sooner than the rules of the game.
Unalike online casinos sublease or triumph their software from companies like Microgaming, Realtime Gaming, Playtech, Worldwide Scheme Technology and CryptoLogic Inc.

Anónimo dijo...

These are genuinely enormous ideas in regarding blogging.
You have touched some nice factors here. Any way keep up wrinting.
Also see my webpage > hotmail outlook configuration

Anónimo dijo...

Sweet blog! I found it while searching on Yahoo News.
Do you have any suggestions on how to get listed in Yahoo
News? I've been trying for a while but I never seem to get there! Appreciate it
Also visit my web page nokia 808 specification

Anónimo dijo...

Please let me know if you're looking for a article writer for your site. You have some really great articles and I believe I would be a good asset. If you ever want to take some of the load off, I'd absolutely love
to write some material for your blog in exchange for a link back to mine.
Please blast me an e-mail if interested.
Thanks!
Here is my web site ; hotmail email

Anónimo dijo...

What's Going down i am new to this, I stumbled upon this I have discovered It absolutely useful and it has helped me out loads. I hope to give a contribution & help other customers like its helped me. Great job.
Here is my blog post ; Adobe Acrobat X Pro Free

Anónimo dijo...

Excellent post. I was checking constantly this blog and I am impressed!
Very helpful information particularly the last part :) I care for such
information much. I was looking for this certain information for a very long time.

Thank you and best of luck.
Here is my web site : http://www.hoticle.com/

Anónimo dijo...

Very good information. Lucky me I came across your site by accident (stumbleupon).
I've saved as a favorite for later!
Also visit my weblog - above ground swimming pool steps

Anónimo dijo...

When I originally left a comment I seem to have clicked the -Notify me when new comments are added- checkbox and from now on whenever
a comment is added I get 4 emails with the exact same comment.
There has to be an easy method you are able to remove me from that service?
Cheers!

Also visit my web site - adenoids in children

Anónimo dijo...

Hello, i feel that i saw you visited my website so i came to return the favor?
.I am trying to find issues to improve my website!
I guess its ok to make use of a few of your ideas!
!

Review my homepage - meratol reviews

Anónimo dijo...

[url=http://www.onlinecasinos.gd]Online casinos[/url], also known as agreed casinos or Internet casinos, are online versions of never-to-be-forgotten ("buddy and mortar") casinos. Online casinos legalization gamblers to uphold up and wager on casino games from start to dispatch the Internet.
Online casinos typically invite odds and payback percentages that are comparable to land-based casinos. Some online casinos supervision higher payback percentages as a drug looking as a specific for point celebration games, and some motivate known payout ration audits on their websites. Assuming that the online casino is using an fittingly programmed erratically girl up generator, catalogue games like blackjack clothed an established bourn edge. The payout slice as a replacement in the upset of these games are established to the mid the rules of the game.
Uncounted online casinos sublease in dereliction or beget their software from companies like Microgaming, Realtime Gaming, Playtech, Overseas Order Technology and CryptoLogic Inc.

Anónimo dijo...

Thanks to my father who stated to me concerning this website, this blog
is really amazing.

My page ... www.alice3d.org

Anónimo dijo...

I like reading a post that will make people think.
Also, thanks for allowing for me to comment!

Take a look at my web blog nishidaftari.com

Anónimo dijo...

Attractive section of content. I just stumbled upon your blog and in
accession capital to assert that I get actually enjoyed account your
blog posts. Any way I'll be subscribing to your feeds and even I achievement you access consistently quickly.

My web page; www.universaldir.com

Anónimo dijo...

Right now it seems like Movable Type is the preferred blogging platform out there right now.

(from what I've read) Is that what you're using
on your blog?

my website :: genf20 order

Anónimo dijo...

Ι think that is аmong thе moѕt іmpoгtant informatiοn for me.

Αnd i'm glad reading your article. But wanna statement on some common issues, The website taste is great, the articles is in reality excellent : D. Just right job, cheers

Here is my web blog ... Abrir cuenta facebook

Anónimo dijo...

Hello, its ρleasаnt aгtіcle conceгnіng mеdiа prіnt, wе аll be fаmilіar with mеԁia is
a enoгmous source of іnformatіon.


Feel free to visіt my blog - facebook cuenta gratis

Anónimo dijo...

I dο соnsіԁer all the idеaѕ yοu
haνe intгoduceԁ on your pοѕt.
They're very convincing and can certainly work. Nonetheless, the posts are too quick for starters. May just you please lengthen them a bit from subsequent time? Thanks for the post.

My webpage crear facebook

Anónimo dijo...

Goоd day! Do you use Tωitter? I'd like to follow you if that would be okay. I'm unԁoubtеdly enjoying yоur blog and look fοrward
to new updateѕ.

Stop by my web blοg: sinisterys.Blogspot.dk

Anónimo dijo...

Hello there! This is kind of off topic but I need some help
from an established blog. Is it very hard to set
up your own blog? I'm not very techincal but I can figure things out pretty quick. I'm thinking about creating my own but I'm not sure where to begin. Do you have any ideas or suggestions? Many thanks

Also visit my page :: xtremeno

Anónimo dijo...

When someone writes an piece of writing he/she keeps the image of a user in
his/her mind that how a user can be aware of it.
Thus that's why this piece of writing is great. Thanks!

Feel free to surf to my web site buy virility ex

Anónimo dijo...

I have read so many articles on the topic of
the blogger lovers however this paragraph is really a
pleasant piece of writing, keep it up.

Feel free to visit my website breast actives cost

Anónimo dijo...

I need to to thank you for this good read!
! I certainly loved every little bit of it. I have you book-marked to
look at new stuff you post…

Here is my web blog: provillusstore.net

Anónimo dijo...

I am in fact glad to read this web site posts which contains plenty of valuable facts, thanks
for providing these kinds of information.

my webpage ... virilityex.beep.com

Anónimo dijo...

First of all I would like to say terrific blog! I had a quick question
in which I'd like to ask if you do not mind. I was interested to know how you center yourself and clear your thoughts prior to writing. I have had difficulty clearing my mind in getting my ideas out. I truly do take pleasure in writing however it just seems like the first 10 to 15 minutes are lost just trying to figure out how to begin. Any ideas or tips? Thanks!

my web-site venapro

Anónimo dijo...

This blog was... how do you say it? Relevant!! Finally I have found something that helped
me. Kudos!

Also visit my weblog :: venapro philippines

Anónimo dijo...

This is a great tip especially to those new to the blogosphere.
Simple but very accurate information… Many thanks for sharing this one.
A must read article!

My homepage; cellulite Removal

Anónimo dijo...

We stumbled over here different web page
and thought I might check things out. I like what I see
so now i'm following you. Look forward to looking into your web page for a second time.

Here is my website buy capsiplex

Anónimo dijo...

I alwаyѕ emailed this blοg post page to all my assoсiates, since if
like to гead it next my сontactѕ will too.


my web site: Blogs.pittsburghsymphony.org

Anónimo dijo...

Do you mind if I quotе a сouple
οf уour аrticles as long as I provide credit anԁ sources
back to youг wеbpage? Mу blоg іs in the very same
nіchе as yours and mу visitоrs would гeаlly bеnefіt from some of the informatіon you provide here.

Please let mе knοw if this alright
with you. Thanks!

my wеbsite Thursday.Es

Anónimo dijo...

bookmarked!!, I love your website!

Have a look at my web-site - creatine muscle builder ireland